A marketing and business analyst (MBA) provides marketing insights to a company of various products and services. This professional work is extremely important in assisting the company to achieve its marketing objectives. As such, a marketing and business analyst (MBA) provides a wide range of services for clients to enhance marketing efforts, analyze customer data, develop a marketing strategy, and provide a range of additional services. The marketing and business analyst also makes recommendations on how to best implement marketing programs, services, and techniques. This includes selecting the most effective advertising methods, creating or improving marketing materials, improving sales practices, and evaluating the performance of marketing initiatives. Additionally, the marketing and business analyst performs other functions as needed to assist the company in achieving its marketing objectives.
The job titles given to those in this occupation are diverse. Some positions may call for specific skills, training, and experience while others are open to all applicants. In order to fill the various positions available, it is important for one to know what skills and experience they need and what type of job titles would be appropriate. The following list explains some of the most common job titles in the industry.
Marketing and Business Analyst. This job title describes someone that is responsible for assisting a company with its marketing and business analysis needs. These professionals have the insight necessary to help a company determine its marketing, advertising, and customer base needs. Additionally, they gain insight into market trends and consumer perceptions. The marketing and business analyst usually reports directly to a manager or director.
Marketing and Business Analyst (BSAs). Marketing and business analysts perform additional functions in addition to providing data analysis, market research, and market forecasting. Some BSA positions require degrees in business administration or economics. Other positions simply require marketing and business administration experience and bachelor’s degrees in business studies or marketing.
Data Manager. A data manager is responsible for ensuring that data entry is processed correctly and can be produced on schedule. They ensure departments produce data according to schedule and eliminate unexpected delays in the process. Working directly with a firm’s database and using a variety of tools, the data manager ensures the accuracy of the data produced by employees. To qualify for this position, applicants must have at least a bachelor’s degree in business intelligence or information systems.
Data Scientists. Those with a background in computer science typically work as consultants and product designers. They provide expert witness services and analyze raw data. As an analyst, they combine mathematical formulas and statistical analysis with real world data to develop scientific concepts. Many data scientists will utilize statistical techniques such as data cleansing, principal component analysis, and trend analysis. Those seeking a position in marketing and business intelligence need to possess a solid background in statistics and a great deal of mathematical skills.
Research Assistant. As a research assistant, one does basic administrative tasks in support of a project manager. Often called a ghostwriter, these individuals write technical reports, research papers, and technical manuals for management. A strong command of English and a writing style conducive to clear communication are requirements for this job title. Candidates with a bachelor’s degree in business may also consider a master’s degree in science or psychology, or a related field to enhance their abilities.
Project Management. Those in this field provide leadership guidance, supervision and oversight to project managers. To qualify, candidates must have a strong understanding of scheduling, managing resources, and identifying and implementing effective marketing campaigns. Project management also requires the ability to organize and direct projects, coordinate multiple staff members and coordinate with external partners. Those who successfully enter this realm can become a highly sought-after consultant and teach valuable marketing strategies to small and large businesses.